Patent Awarded for Breakthrough in Natural Hair Color Dye Technology

Advanced Cosmetic Technologies just received a patent for novel plant dye extraction and a process for bonding the plant color to the hair.

Salon trials using the patented technology over the last three years have demonstrated thousands of successful permanent hair color applications. The demand for a safer, long lasting, permanent hair color is well documented and ACT plans to capitalize on that opportunity.

According to Jeff Greaves, president of Advanced Cosmetic Technologies and inventor of the process, this new technology delivers a much wider range of deep and lustrous colors than henna dyes, with the novel advantage of easy lifting. “Years of hard work have finally resulted in easy to apply natural permanent color dyes, made from plant extracts without any harsh chemicals.” The technology breakthrough is that small dye molecules extracted from plants are bonded to the hair without having to force open the hair follicle. For the first time, permanent natural colors are fixated, non-oxidatively, to the hair keratin at the iso-electric point of the hair, in fact, conditioning while coloring. Traditional permanent hair colors must use ammonia (or other harsh pH raising compounds) to raise the pH of the hair which is damaging, even causing breakage. At the higher pH the hair follicle pores are forced open allowing large synthetic compounds such as ppd, resorcinol and other synthetic chemicals to enter the hair shaft, eventually dyeing the hair by oxidation. One has to only enter a salon to realize the odorous chemical component of traditional hair dyes or search the internet to learn about carcinogenicity in ppd/synthetic color based dyes.Expecting mothers, cancer survivors and allergy sensitive individuals prohibited from using ppd , resorcinol or synthetic hair color dyes are relieved to have a safe alternative. In addition, consumers focused on healthy lifestyles wanting a color that lasts can use VitaColors™ without sacrificing their conscience.

Heather Snell, customer service manager says, “The high percentage of repeat orders reflects the enthusiastic response received from users on a daily basis.” Heather who uses Vitacolor herself says, “My hair feels and looks healthier and from customer satisfaction surveys, I know it’s healthier.”Advanced Cosmetic Technologies also offers shampoo and conditioner tinting kits as well as color fixative tinting kits.

For more information about VitaColors™ all natural permanent hair color dyes log on to http://www.actnaturals.com/. Healthy, natural, hair color has never been better.